Once a consulting firm offering a full suite of Internet services, new management re-launched the iPage brand as a focused hosting service in late 2009. In addition to their relatively inexpensive and flexible web hosting options, they offer domain registration, comprehensive e-commerce services, email hosting, website management, website scripting, and website marketing.
One of the large problems faced by small and new web host providers is that they lack the cachet of the larger, more established providers. Clients in this industry are generally willing to pay a little more for the peace of mind that the established hosting solution provides. Therefore, the newer, smaller providers need to work a little harder to entice new clients.
iPage goes about this the right way by giving clients an anytime money-back guarantee in addition to their reduced rates. This guarantee is not limited to new clients, and this is not like the trial periods so many other providers offer. The guarantee essentially allows you to break the contract with iPage at any time paying only for the services you have used up to this point. Now, potential clients should note that due to iPage’s business model, subscriptions are essentially meaningless. Nevertheless, it does display the amount of confidence the company has in its service and in its ability to meet the needs of its customers.
While iPage may itself be relatively new, a veteran team that has been providing hosting solutions for over a decade operates the company. This is evident when you speak/chat to both their sales and their support teams. When it comes to one’s clients, either businesses get it or they don’t. As a client, you can sense it, and in this case, you can definitely sense that iPage understands how to treat their clients.
However, iPage’s reduced rates will be of greatest interest to most potential clients. For a flat and aggressive fee of $3.50 per month, clients receive unlimited disk space, unlimited bandwidth, and unlimited add-on domains. iPage also has a partnership with companies like Carbonite, Google, RatePoint, and VeriSign, that offers various web services and perks to their clients. In addition, a referral program allows client’s to offset the cost of their hosting service further or even to earn money.
Another aspect of iPage’s business model that will be important to many is their commitment to being green. iPage fully powers their offices and data center with green energy, and they offset their electricity consumption with wind-generated Renewable Energy Certificates.
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Tags: iPage, United States
